Monday, August 29, 2011

TUPPERWARE LAUNCHED THEIR NEWEST COLLECTIONS

Tupperware Brands Philippines reinforces its top position in the direct selling industry by strengthening its commitment to enlighten, educate and empower women and their families all over the Philippines through the introduction of the newest product lines under the home, beauty, fashion, child care, skin care and personal care categories.

Headlining the new product introductions are some of the country’s hottest stars and celebrities as endorsers for the company’s world-class brands.

Kitchen Gourmet and Marvin Agustin

Exemplifying Tupperware’s inspiring goal of bringing the most memorable gastronomic experiences in each Filipino home is Tupperware’s celebrity endorser top actor, chef and restaurateur Marvin Agustin.

Outside his acting career, Marvin is the co-owner of some of the metro’s hot spots: Sumo Sam, John and Yoko, Marciano’s, Harajuku, Café Ten Titas, Mr. Kurosawa, Ricecapades, and Johnny Chow. In all his restaurants, he makes sure that meals are not only delicious but also appetizing.

Tupperware introduces the new Kitchen Gourmet products that will help Filipinos serve only the best meal to their loved ones by answering all their food preparation, table setting and storage needs.

Kitchen Gourmet comes in 3 food container collections: Easy Prep Set that makes meal preparations a breeze; Easy Heat N Serve Set, a versatile solution set for re-heating, serving and storing needs; and Easy Entertaining Set made for table service.

The latest of the Kitchen Gourmet line is the Easy Heat N Serve Set. This versatile set allows the use of just one container from the freezer or fridge, to the microwave, to serving on the table. It is a multi-purpose, all in one container that is virtually unbreakable and can withstand extreme temperatures of the freezer or microwave. Plus it is stain resistant and made from Polycarbonate material that prevents discoloration making the glass-like appearance last longer.

Latest beauty innovations radiate beauty from inside out

Personifying Colour Collection’s versatility is one of the most beautiful faces in Philippine entertainment, Bea Alonzo. Her charm and professionalism to her craft have made Bea the perfect model to transcend beauty from within to the outside.

Colour Collection also takes pride on having top model and professional makeup artist Bianca Valerio as its Chief Makeup Artist. She shares her beauty know-how’s to Filipinas and trains Tupperware Brands Philippine dealers on how to re-create all-time makeup trends.

Colour Collection introduces its new Mineral Cosmetics line that combines long-lasting quality of mineral pigments, and gentle and healing benefits of naturally derived mineral ingredients to bring out every woman’s real beauty.

Mineral Cosmetics is Colour Collection’s new makeup system uniquely formulated to bring out women’s natural beauty. It contains Green Tea and Aloe Vera to soothe and calm the skin, and is enriched with Mica to provide a natural-looking sheen. It is dermatologist-tested, non-comedogenic (does not clog pores), resists heat and sweat, and contains higher SPF protection.

The Mineral Cosmetics line includes Lipstick that offers long-lasting color; Blush-on in 2 shades to create different looks; Eyeshadow with 4 shades that can be mixed and matched; and Pressed Powder that gives long-lasting matte finish.

To ensure flawless finish, Colour Collection recommends using the Colour Collection Gluta Whitening Blemish Balm (BB) Cream prior to application of makeup. This BB Cream is widely known to deliver multiple skin-caring benefits because it uses Nanotechnology that allows the skin to absorb its natural ingredients easily.

It acts as a whitening cream with its glutathione and papaya extract, moisturizer with shea butter and soothing aloe vera, toner with witch hazel extracts, foundation with a yellow-based universally flattering shade, and sunblock with SPF27 protection.

Together with Colour Collection’s BB Cream are two other BB variants that will bring out one’s whiter complexion: Gluta Whitening BB Flawless Foundation that provides better coverage for blemishes and under eye circles, and Gluta Whitening BB Super Powder that reduces oil and shine to keep skin fresh and smooth all day.

Innovative kids’ care products ensures gentle care and protection

Top character actress and loving mom, Dimples Romana, is Kids Plus+ #1 fan. Together with her daughter Cal, Dimples joins Tupperware Brands Philippines’ elite roster of celebrity endorsers as the newest endorser for both Kids Plus+ and Baby Care Plus+.

Dimples has shown her acting prowess in top-rating teleseryes Esperanza, Agua Bendita and most recently, Mara Clara. Aside from her showbiz work, she also fills the role of a dedicated wife to husband Boyet, and doting mother to seven-year-old daughter Cal.

After introducing the innovative baby care brand, Baby Care Plus+, Tupperware Brands presents Kids Plus+, a collection of products which offers gentle care and protection for kids’ sensitive skin.

Dermatologist-tested and hypoallergenic, Kids Plus+ is clinically proven to be mild and safe to use on kid’s sensitive skin. It comes in 2 exciting collections: The Playtime and Bathtime collections offer gentle protection and have unique plus benefits that cater to kids’ specific skin needs. Kids Plus+’ delightful packaging and fun fruity scent are sure to captivate kids!

The Playtime collection consists of cologne, lotion and powder. It comes in friendly green packaging designed to stimulate learning, growth and harmony in kids!

Playtime can be more fun and worry-free with Kids Plus+ Powder with the power of Allantoin that protects kids’ skin from irritation and inflammation. Keep kids fresh and sweet-smelling with Kids Plus+ Cologne that has Hydraplus formula and 3Hr fragrance. Protect them from the harsh elements in the environment using Kids Plus+ Lotion with Nectapure that locks in moisture and helps kids’ skin resist pollution.

There’s also, the Bathtime collection that includes shampoo, bath and soap. This collection comes in bright yellow packaging known to boost creativity and energy in your little ones!

For a more refreshing bath, there is Kids Plus+ Bath and Kids Plus+ Soap -->Plantapon Skin Cleanser that gently cleans the skin and hair while keeping them soft, smooth, and moisturized. For healthy hair and scalp, use Kids Plus+ Shampoo with Puricare that deposits a film-like protective layer over the hair and Cetiol Conditioners that make kids hair soft & smooth without weighing hair down.

Fashion line makes chic and eco-friendly statement

The new fashion line also introduces Tom Rodriguez as its celebrity endorser. Tom rose to stardom after joining Pinoy Big Brother. Since then, he has honed his skills in acting, recording and modelling. He has taken part in movie hits Here Comes the Bride, Tanging Ina, and Temptation Island.

From the world’s top distributor, Tupperware Brands introduces an apparel and accessories brand that offers style with an environmental conscience – I.Closet.

I.Closet delivers quality classic and fashionably fashion forward pieces that caters to both men and women. It has a soft and comfortable fit and feel, perfect as everyday wear.

The brand features the innovative Eco Graphic Shirt that is made from recycled PET bottle fabric and cotton fiber. It is available in V-neck for men and U-neck for women. Aside from its stylish design, the I.Closet shirt offers an opportunity to protect the earth. One (1) shirt is equivalent to 3 PET bottles, which means you save the earth from 3 more disposable bottles.

Moreover, I.Closet MEN presents different stylish choices for men on-the-go. It includes modern fit Plaid Polo Shirt and Comfort Fit Straight Cut Jeans manufactured 5% spandex for a higher level of comfort and better resistance to perspiration and body oil.

Ladies can get dolled up in any occasion with I.Closet WOMEN. The brand carries Woven Spandex Blouse with a versatile 3/4 sleeved polo, Skiny Straight Jeans made with 5% spandex that allows comfortable movements, and Striped Cardigan made of soft stretch material. These outfits go well with the I.Closet Sling Bag in chic shade of brown.

New fragrances bring out your star qualities

Aljur launches his signature scent via Magnetism by Aljur, a citrus aromatic fragrance line that includes Body Mist, Body Spray and Body Splash forms. Inspired by the actor’s overall charisma, Magnetism fragrances allow you to be the next ultimate hunk and win women’s hearts.

Tupperware Brands men fragrance line is about to draw more attraction with ultimate hunk and actor Aljur Abrenica as its new image model.

After winning the reality talent search StarStruck, Aljur climbed up the stairs of stardom through a string of top-rating teleseryes such as Dapat Ka Bang Mahalin?, Luna Mystica, Zaido, The Last Prince, Ilumina and Machete. Each role he portrayed shows his manly appeal that suits Tupperware Brands’ wide array of masculine fragrances.

Meanwhile, Tupperware Brands women’s scents take a whimsical turn with bubbly TV host and actress Toni Gonzaga as its new celebrity endorser.

Aside from being a multi-awarded host and versatile actress of blockbuster films like You are the One, You Got Me, My Big Love, My Only You and My Amnesia Girl, Toni has a beautiful face and vivacious personality. These characteristics and her romantic charm perfectly complement the exclusive feminine scent brands under Tupperware Brands’ wing.

Toni introduces her signature fragrance through Toni Princess, a floral fruity scent that lets every girl live their own fairy tale. This dreamy scent is available in Body Mist, Body Spray and Pocket Mist forms.

With the introduction of Tupperware Brands Philippines’ new endorsers and innovative products, this stronger and more active direct selling company is set to change people’s live starting on building confidence and relationships.

Perry Mogar, president of Tupperware Brands Philippines says: “Through the years, our consistent thrust as a company is to develop brands capable of creating distinct improvements in the lives of the people we touch. We are a company that provides brands of high quality and marked innovation, not just generic products, but products that can be used to enhance the lives of women and their families. This thrust is evident in the new brands and faces that we are launching primarily to strengthen our commitment to enlighten, educate and empower Filipinos to be confident and start changes in their lives.”

Tupperware Brands is the authorized distributor of some of the world’s prestigious brands including Tupperware, Colour Collection, Ivana, White Result, Wonderbra, Playtex, Hanes, Baby Care Plus, Circus and Zwitsal. For your questions and inquiries on how to be a dealer, log on to www.tupperwarebrands.ph, email us at questions@Tupperware.ph or call the hotline number 867-2222.

Thursday, August 25, 2011

Toblerone & Duty Free Philippines-Honoring Our Modern Day Heroes

The modern day hero is nowhere near Andres Bonifacio or Jose Rizal. He does not carry a sword; nor does he wield a pen to rally a revolution. He is largely unknown and unacknowledged. But his sacrifice is no less valiant – after all he carries the dream of his family and a country’s economic security (17 billion USD in remittances and a 12% in GDP) on his shoulders.

So how do you say ‘thank you’ to a hero? How do you give back to the 11 million overseas Filipino workers who are sustaining our nation?
The Commission on Filipinos Overseas, Duty Free Philippines, Good News Pilipinas and Kraft Asia and Toblerone are stepping up to the challenge by announcing the opening of nominations for the first Thank You Global Pinoy Awards.

The Thank You Global Pinoy Awards is an initiative that seeks to search for the most outstanding global Filipino workers who deserve the gratitude not only of their loved ones; but also of the nation as a whole. It is primarily led by the Commission on Filipinos Overseas (CFO)—the government agency tasked to promote and uphold the interests of Filipino emigrants and permanent residents abroad and Toblerone as the key proponent of Thank You Day in 2007.


“We envision a community of well- respected and proudly competitive Filipinos overseas who contribute significantly to the productivity and well-being of the countries where they reside and work; while maintaining strong ties with the Philippines,” says Ms. Imelda Nicolas, CFO Chairperson. “And we believe that the Thank You Global Pinoy Awards, with its thrust to thank and give recognition to Global Pinoys, is a good way to achieve this.”

Duty Free Chief Operating Officer Mr. Lorenzo Formoso explains, “We have always been committed to satisfy the shopping needs of the international traveler in an efficient service environment showcasing the Filipino traits of warmth, hospitality and gratitude. We support the Thank You Global Pinoy Awards because it is a good channel to promote our intrinsic Filipino trait of showing appreciation.”


A purely below-the-line initiative, the Thank You Global Pinoy Awards will invite nominations of outstanding overseas Filipino workers
who deserve to be thanked. Participants will have to log on to http://www.thankyouglobalpinoy.com/ to register, nominate and vote for the ultimate Global Pinoy. The top 10 stories will be awarded in January 2012.

A Heritage of Gratitude
The private sector has also shown great interest for the project with industry leaders Duty Free Philippines, Kraft Asia and the “thank you chocolate” Toblerone indicating their support.

In 2007, Toblerone challenged a Reader’s Digest poll that ranked Manila as one of the least courteous cities in the world, by staging the Philippines’ first ever “National Thank You Day” on October 20, 2007. Two years after, Toblerone elevated personal gratitude to a social exercise that involved the whole country with “The Thank You Day Awards.” Here, a grateful nation paid tribute to public Filipino figures Manny Pacquiao, Francis Magalona, Dolphy, Daniel Razon and Cory Aquino.


This time, together with the Thank You Global Pinoy Awards, the Swiss chocolate brand will be launching the Special Rewards Passport. The passport can be used to redeem gifts from partner establishments every time users do their shopping or go on vacation. Through this promo, Toblerone shows its appreciation to Global Pinoys by not only recognizing their efforts online, but also giving them a pasalubong that they can enjoy with their family.


“Four years ago, the brand sought to simultaneously revive the art of saying thank you and position Toblerone as synonymous with the value of gratitude,” shares Mr. Jaya Singh, Region Director, Middle East and Asia Pacific, Kraft Foods World Travel Retail.
“And the overwhelming support that we got – a congressional legislation declaring an official ‘National Thank You Day’ alongside massive media and private sector participation— proved that yes, the value of gratitude resounded with Filipinos. This year, we hope to rally that same groundswell of support, this time, for our Global Filipinos.”

Be part of a grateful nation. Join the rest of the country as it honors the ultimate global pinoy whom a grateful nation will say a resounding thank you to. For more information, visit http://www.thankyouglobalpinoy.com/ .

About Kraft FoodsKraft Foods makes ‘today’ delicious in 150 countries around the globe. Our 100,000 Kraft Foodies work tirelessly to make delicious foods consumers can feel good about. From American brand icons like Kraft cheeses, dinners and dressings, Maxwell House coffees and Oscar Mayer meats, to global powerhouse brands like Oreo and LU biscuits, Philadelphia cream cheeses, Jacobs and Carte Noire coffees, Tang powdered beverages and Milka, Côte d’Or, Lacta and Toblerone chocolates, our brands deliver millions of smiles a day.

For more information visit http://www.kraftfoodscompany.com.


Monday, August 22, 2011

Run Faaster with PUMA FAAS

Last Saturday, August 20, 2011, Puma invited media people in its kick off of their activation of the newest shoe lines, the FAAS shoes that has various designs fit to all type of runners. Celebrity heartthrob and brand ambassador Gerard Anderson was present and warmly greeted media friends and fans.

The kick off which was a funky obstacle course was joined by some mall shoppers wearing the PUMA FAAS to prove that the collection is grounded in performance and features a biomechanical design technology called BioRide™, a technology that focuses in giving the shoes a naturally responsive ride. PUMA FAAS has three elements that attributes to the shoes. First is as “ROCKER” which allows that natural ride with a smooth touchdown and effortless toe-off. Second is being “FLEX” - that grooves in key zones for natural foot movement. Lastly is the element of “GROOVE” which responds to one’s biomechanics for natural stability. The FAAS shoes help runners get into their own rhythm for increased speed and performance. The word FAAS means FAST in Jamaican word and that fits the shoes’ performances. I personally checked the shoes and it is so light on one’s feet, undoubtedly making you run so fast and with ease.

The collections are available at the following PUMA Stores: Bonifacio High Street, Eastwood Citywalk 2, Festival Supermall Alabang, Glorietta 4, Greenbelt 5, Newport City Resorts World Pasay,Trinoma, Ayala Center Cebu, Gaisano Mall of Davao, Limketkai Mall Cagayan de Oro and Robinsons Place Bacolod.

PUMA will bring their activation across the country. The brand will cover 4 more locations around the Philippines; Festival Supermall—Alabang on September 3 & 4, Robinsons Place Bacolod on September 10 & 11, Ayala Center Cebu on September 17 & 18, and Gaisano Mall Davao on September 24 & 25 as their last stop. PUMA is inviting everyone to Rock, Flex, and Groove across the nation with FAAS shoes!

For more information, visit www.puma.com/running.

Tuesday, August 16, 2011

TRIUMPH INSPIRATION AWARD 2011

The Triumph Inspiration Award (TIA) is an international design competition that challenges fashion students to create a lingerie showpiece for the year’s design theme. The TIA is by one of the leading underwear manufacturers, Triumph International. It is now on it’s fourth year and the culminating events were previously held in Beijing, Milan and London. This year the TIA was held in Berlin, Germany on July 6, 2011 during the Mercedes Benz fashion week.

Triumph International was founded in Heubach, Württemberg, Germany in 1886. The company is also celebrating its 125th year in the industry as an underwear manufacturer. All design entries to the TIA were inspired by the slogan “125 years of celebrating women.”

More than 2,100 young designers from all over the world joined the TIA this year. 37 countries participated and the winner in each country’s nationwide competition was sent to the TIA finals in Berlin.

The Berlin Press Con

The accomplished panel of judges composed of model and actress Lily Cole, star photographer Ellen von Unwerth, the model and photographer as well as face and ambassador of Triumph Essence Helena Christensen, the international singer Coco Lee, the owner and CEO of the Premium Exhibition GmbH Anita Tillmann and Jos Berry who is Brand Executive Director for Triumph were introduced to the press in Nhow Berlin, a music and lifestyle hotel.

A representative from the Philippines asked the panel “If they prefer style over comfort with lingerie?” Anita Tillmann replied, “It depends on what you want to do.” The international press chuckled with her answer. Most of them agree that it should be both stylish and comfortable at the same time.

Backstage

As in any event, everyone backstage was hard at work. The scene was chaotic but at the same time it looked like everyone knew what they were doing. The models were being made-up, some were in make-up and the others were doing hair. The designers were anxiously waiting for their models to get ready and some of them were carefully examining their pieces once again.

Representatives of the international press were given backstage access to interview the designers, see their pieces, and meet their respective models. Excitement was definitely in the air!

The Show

The show was hosted by George Lamb, an English radio and TV presenter. His own daily radio show on BBC Radio 6 Music from 2008 to 2010 was the breakthrough of his career for which he was also awarded the prestigious Sony Rising Star Award 2008 as voted for by the public. George’s co-host was top model Franziska Knuppe. She has impressively hosted awards and TV-shows: in 2006, 2007 and 2009 she presented the “GQ-Men of the Year” and in 2008 the young mother hosted the casting show “Supermodel” for the Swiss television, the counterpart to Heidi Klum’s “Germany’s Next Top Model.”

The Triumph Inspiration Award 2011 was a sexy visual treat from all over the world. The models paraded each designer’s art gracefully. The audience connected to the designs as if they almost understood the statement of the designer without listening to the audio being played in the background.

Some designers opted for color but most of them chose the neutrals such as black, white, nude and beige for their sexy creations. Others played it safe and kept the designs simple yet stylish and elegant but Belgium’s Tom Van Der Borght was bold enough to design a matching headgear that looked perfect for winter as part of his entry.

Philippine Representative

Pristine De Guzman of School of Fashion and the Arts represented the Philippines in the TIA 2011. She was inspired by the power dressing of the 80’s and incorporated Triumph’s history as a corset maker in her design. Instead of the usual hidden boning in corsets, she made it visible outside to create a stronger silhouette. According to her, “women of today are strong, reliable and powerful, they are not afraid to take center stage as winners and leaders of the world.”

TIA 2011 Winners

As soon as George Lamb announced the winner, Ms. Boglárka Bódis was visibly touched and moved when her design was presented on the runway for the grand finale. “I still can’t believe that I won! The past days were so exciting – and I am very proud that “Les Fleurs du Mal” impressed the judges the most!”

Lily Cole graced the catwalk in Boglárka Bódis’ winning piece. That was a great moment for both Boglárka Bódis and Lily Cole!

1st place: Boglárka Bódis from Hungary with the design Les Fleurs du Mal


2nd place: Nurten Yüksel from Turkey with the creation Hezârfen


3rd place: Diana Bobina from Romania with the creation AVA 1236

The Prize

The TIA winner, Boglárka Bódis from Hungary, received a cash prize of EU 15,000 and Triumph will work with her to produce a limited edition commercial garment of her design. This would give Ms. Bódis a significant career boost as Triumph continuously reaffirms its promise of “perfection in female shape.”