Digital technology has made finding and funding ways to help the environment easier. And WWF-Philippines in collaboration with Banco De Oro Unibank is making it accessible and pocket-friendly for Filipinos to do their share.
In establishing an exclusive one-year partnership with BDO, WWF-Philippines launched the first ever ATM donation program within the global network of the World Wide Fund for Nature.
“Technology has made everyone’s lives easier, from the way we interact with people to the way we consume information. Everything is just a click away and we’ve harnessed this convenience into a first-of-its-kind partnership with BDO to benefit the environment and ultimately, us all,” explained WWF-Philippines CEO Lory Tan.
From now until February 2012, BDO ATM cardholders who withdraw at any of BDO’s 1,290 ATMs nationwide are introduced to the concept of “electronic microgiving.” After each cash withdrawal transaction, a WWF screen will pop up on the screen asking if the cardholder would like to make a P5.00 donation. If the cardholder clicks yes to donate, the P5.00 will automatically be deducted from the account.
“Everyone’s five pesos, collectively and in the long run, create a significant impact,” said Tan. “After a few months of running this program, Filipinos have really put their loose change to good use: raising substantial enough funds to make a difference in the environment.”
If you don’t have a BDO ATM account yet, opening one is quick and easy. Just go to your nearest BDO branch and bring two valid IDs to open your very own ATM account.
With at least 3,000 people contributing daily, the donations made through BDO ATMs will be alternately funding four different WWF projects: the Donsol whaleshark ecotourism program, climate change environmental education program, watershed management program (Ilagan), and fisheries management program (Palawan). For this month, the donations for the Donsol whaleshark ecotourism program will be used for the implementation of interaction guidelines, research activities and environmental protection program.
For more information, log on to www.wwf.org.ph
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