Monday, August 22, 2011

Run Faaster with PUMA FAAS

Last Saturday, August 20, 2011, Puma invited media people in its kick off of their activation of the newest shoe lines, the FAAS shoes that has various designs fit to all type of runners. Celebrity heartthrob and brand ambassador Gerard Anderson was present and warmly greeted media friends and fans.

The kick off which was a funky obstacle course was joined by some mall shoppers wearing the PUMA FAAS to prove that the collection is grounded in performance and features a biomechanical design technology called BioRide™, a technology that focuses in giving the shoes a naturally responsive ride. PUMA FAAS has three elements that attributes to the shoes. First is as “ROCKER” which allows that natural ride with a smooth touchdown and effortless toe-off. Second is being “FLEX” - that grooves in key zones for natural foot movement. Lastly is the element of “GROOVE” which responds to one’s biomechanics for natural stability. The FAAS shoes help runners get into their own rhythm for increased speed and performance. The word FAAS means FAST in Jamaican word and that fits the shoes’ performances. I personally checked the shoes and it is so light on one’s feet, undoubtedly making you run so fast and with ease.

The collections are available at the following PUMA Stores: Bonifacio High Street, Eastwood Citywalk 2, Festival Supermall Alabang, Glorietta 4, Greenbelt 5, Newport City Resorts World Pasay,Trinoma, Ayala Center Cebu, Gaisano Mall of Davao, Limketkai Mall Cagayan de Oro and Robinsons Place Bacolod.

PUMA will bring their activation across the country. The brand will cover 4 more locations around the Philippines; Festival Supermall—Alabang on September 3 & 4, Robinsons Place Bacolod on September 10 & 11, Ayala Center Cebu on September 17 & 18, and Gaisano Mall Davao on September 24 & 25 as their last stop. PUMA is inviting everyone to Rock, Flex, and Groove across the nation with FAAS shoes!

For more information, visit www.puma.com/running.

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