The “I Choose” campaign, Smart C+ recognizes that the possibilities are endless and it is up to the individual to make his choices and define his life. Smart C+ has chosen 5 plusmakers – individuals who are adding to their own and others’ lives. They are pursuing their passions and inspire others to do the same.
RJ Ledesma has tasted life and is still thirsting for more! An editor of Manila’s premiere men’s magazine, an author of multiple titles on marriage, manhood, and its comedic mix-and-matching, and a tongue-in-cheek TV host, not everyone knows that he is also behind the Mercato Centrale and Midnight Mercato weekend markets, which specialize in hearty, and healthy dining. RJ acknowledges the significance of purity in both diet and lifestyle. An instructor and co-founder of Yoga Manila, he tries to keep his life balanced with a daily routine of Ashtanga Yoga. “What is important is that you have passion behind what you do,” reveals RJ, “I think it’s passion that fuels the ability to do all these tasks.”
Rissa Mananquil multitasks from her top priority of being a mother to her son, Enzo, to being a model, to teaching. Her weekly beauty column has also become the by-word in the industry, showing her influence in both cosmetics and fitness. “A healthy lifestyle can change your mood, posture, and attitude. You don’t just look good, you feel good. When you choose to eat and drink healthy, it can transform anyone from simple to stunning - inside and out.”
Liz Uy has been one of the pioneering spirits behind Philippine fashion’s reawakening. Her life in the spotlight: from the glossy flashbulbs of photo shoots in the morning, to the searchlights of prestigious fashion events at night, does take its toll on her body. To keep up with her lifestyle, Liz makes sure she has enough Vitamin C every day. “I like how the vitamin C keeps me going.”
Divine Lee’s success can be measured by the skyscraping amount of energy and vitality she transmits on her day-to-day affairs. By managing a residential empire, a luxurious clothing line, a long stream of Twitter followers, a burning passion for compassion and philanthropy, and her towering shadow in the glamorous limelight, Divine follows a schedule that is fast-paced, high-impact, and incredibly versatile. “For someone who is always on the go, I need all the vitamin C I can get to do all things fast, fresh, and on time.”
Another young mover is Anton del Rosario, center-back for the Philippine National Football Team, the Azkals, responsible for the big kick for Philippine football’s reemergence. Anton puts great focus and emphasis on performance and works doubly harder in achieving his “goals”. “When I set my goals, I’ll do what I can to obtain them,” he reveals.
Inspired by the plusmakers, Smart C+ invites you to write your manifesto and share it in style with Wear Your Choice, an activation event that lets you design your own “I Choose” t-shirt. You can pose with your virtual shirt and share it with your friends on Facebook. For P200.00, you can get six (6) bottles of Smart C+, and have your own “I Choose” shirt made.
Smart C+ Wear Your Choice will be at the Trinoma Mall’s Cinema Lobby from September 17 to 18 and the Market! Market! Activity Center on October 14 and 15. For updates, visit the Smart C+ Wear Your Choice event page on Facebook..
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