In line with International Women’s Day on March 8, Yahoo!, the premier digital media company, launched Yahoo! She - a one-stop online destination that will offer "Real Women; Real Answers".
To celebrate the launch of its very first lifestyle property and lend its support towards creating a nurturing environment for women, Yahoo! Philippines held an exclusive talk show with three most influential Filipina women from various backgrounds.
Pia Magalona, a dedicated mother and a women’s health advocate; Patricia Hizon, TV host and co-founder of non-profit organisation for the needy, Everyday is Your Birthday Foundation; and author Desserts Come First blog and reading advocate Lori Baltazar chatted candidly about some of the real issues that women in the Philippines face, offered insights into ‘what women want’, their strengths, weaknesses and pet peeves and addressed some of the burning questions asked across the board.
The discussion on topics ranging from health, beauty, relationships, career, parenting, fashion and health was led by host, make-up artist and personality development coach, Bianca Valerio who asked panellists to share their experiences and express their opinions on the issues, topics and concerns that Filipina women face, mirroring the nurturing and supportive environment which Yahoo! She aims to deliver online.
Targeted at 18-34 year olds, Yahoo! She offers a wide variety of online content that will resonate with every age and every stage of women’s lives to help them stay on top of things and make their daily lives manageable and more productive.
The Philippines’ version of Yahoo! Shine# offers a combination of original and syndicated content from some of the top lifestyle publications such as Cosmopolitan, Lovefood, Grazia, Juice, Investopedia and Forbes; independent bloggers and expert columns by Dr. Diana Sarmiento (for Health & Wellness), Oliva Yao (for Parenting & Relationships), Erica Paredes (for Fashion & Beauty), Chinggay Labrador (for Home & Organizing), Angel Rivero (for Health); polls and surveys; advertiser sponsored content and promos on topics ranging from beauty, skincare, healthy eating, exercise and diets, maintaining work-life balance and getting organized.
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