We, Filipinos are very much concern of ourselves and our families. We wanted to have good and stable jobs as well as having precious time for family members especially those who have kids. On top of these things, we value our health because we need to spend more time with our loved ones and enjoy activities with friends. Thus, there are lots of medicines and supplements that are available in the market and yet few could say that they comply to regular health medications. It is a sad reality though that
for most people, health management here in the Philippines is expensive. This
leads to rampant self medication, non-compliance to treatment, and medical
consultation only when symptoms of ailments are already unbearable.
Watsons Philippines answered this problem about prices of health medicines. Just recently, Watsons launches the Buy Generics and Save advocacy that will ensure consumers are educated to know the difference between trusted and questionable generics. Part of this campaign is making it easier for customers to look for the generic counterpart of their branded medications. Starting June, Watsons will bring together all its generic offers in a special, highly visible Buy Generics counter inside the pharmacy. The new health section will carry the Watsons Compliance Packs (for chronic and acute diseases), Watsons Health Packs (for common ailments like headache, stomach ace, allergy, etc) and a wide range of generic products only from trusted manufacturers like Unilab, Ritemed, Pharex and others. This will provide more options to customers on top of the branded products available.
In recent years, generic medicines which are priced cheaper
than the leading brands have been presented as a solution to this concern.
However, it is very much common that people are not yet comfortable in switching to generic drugs because
of some bad reputation in the past related to questionable efficacy and poor
quality. To overcome these challenges, Watsons
exerted utmost effort to look for the right pharmaceutical partners and bring
together quality generic medicines in the market. This
is consistent with its mission of inspiring people to live beautifully and
healthily and its aim to provide added value to its shoppers in managing
their health.
The first step is educating the consumers about generic
drugs. Can we really trust all generic products? Watsons narrowed down 3 simple criteria as a standard:
- Manufactured by a trusted pharmaceutical company
- FDA approved
- Sold by a reputable pharmacy retailer
Watsons only carries generic medicines that satisfy the stated criteria above.
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