Multi-awarded world-renowned mountaineer Mike Libecki to scale Mt. Amuyao

Mountain Headwear, designer and manufacturer of internationally used equipment for serious outdoor activities, will bring Mike Libecki to the Philippines to scale Mt. Amuyao in the Cordilleras. Libecki is just one of many Mountain Headwear’s athletes who have tested and demonstrated and have elevated their performance with the brand’s products in the most extreme environments. Libecki, who has been in more than 40 expeditions in all over the world, will take on the beautiful and barely explored Mt. Amuyao to add to his list of accomplished quests. Libecki was introduced to the Philippines last September 24 at the 1^st Mountain Hardwear store in Southeast Asia which is located at the 2/L of Trinoma Mall.

He will not only be exposed to the lush and vibrant greenery of the Philippines, he will also experience first-hand the rich culture of the Cordilleras. The Batad community will be hosting a traditional feast and a cultural show for their last night. The team will be bringing a portable solar LED that will provide light in the Pat-yay Village community.

With Libecki’s visit, Mountain Headwear wants to encourage local outdoor adventurers to engage in more activities. Libecki has been climbing for more than 12 years now, and has succeeded in many expeditions, climbing mountains and exploring trails in almost all of the world’s continents. He has been duly recognized by the industry, garnering the following accolades, to name a few: the Mug Stumps Award, the Polartec Challenge Award, and the Shipton-Tilman Grant/Award from, W.L.Gore & Associates, all of which he has won more than once. Libecki’s journey to Mt. Amuyao will be fully documented to showcase to the world one of the most beautiful peaks in the Philippines.

Mike Libecki is also a Mountain Hardwear Gear tester and he will be testing another new innovation- the Dry Q Zero. Dry Q Zero is a revolutionary, lightweight, sweat-activated, cooling technology developed by their very own research and development team. With the weather becoming more extreme, this technology is perfect for hot and humid climates. Dry Q Zero will be launched in 2013 and will be available in their Active apparel and accessory categories.

Mountain Hardwear has been driven to provide the best for the best since 1993, when a group of daring adventurers who had years of experience in the outdoor industry came to the realization that there were many like them who wanted to see and explore the world they live in the best way they can. To challenge one’s limits in the rigors of the environment, to be fully equipped is key – whether it be fly fishing, skiing, snowboarding, climbing, or mountaineering.  The Mountain Headwear product line features proprietary technology behind award-winning designs, and wide availability for any outdoor situation possible. 

Mountain Headwear made its way to the country through R.O.X, and opened its first store in Southeast Asia last July 30 at the second level of TriNoma Mall. Its second branch in the Philippines will open at SM Lanang on September 28, 2012.

Mountain Hardwear is exclusively distributed by The Primer Group of Companies, Asia’s next retail giant.