Wednesday, October 24, 2012

MINT Debuts at Philippine Fashion Week 2012


Homegrown brand MINT celebrates its 10th year in the fashion retail industry as it opens Philippine Fashion Week at the SMX Convention Center. MINT kicks-off the fashion party presenting its latest collection and its newest endorsers: Xian Lim, Sam Pinto, and Gerald Anderson.

Starting out in 2002, MINT opened its first store at SM Southmall. Its vision was to instill in the local market that homegrown fashion brands can also produce stylish and quality products like international labels. With this at its core, MINT has always given great attention to its design process. Only quality materials are used to ensure that each piece will give comfort and style that will last.

With much support from SM Malls, Ayala Malls, Robinson’s Malls and other mall operators, MINT was able to open 3-5 stores every year. Providing only a line for women, the brand continued to expand in 2007 by introducing their men’s line. Today, MINT continues to transform the local fashion industry with over 43 branches nationwide.

As it celebrates a decade of fashion, MINT debuts in Philippine Fashion Week joining the roster of distinguished local labels. It’s a party of color, style, and music as MINT presents its latest collections.

Vintage looks, neon colors, and tribal prints dominate the runway as MINT unveils their Holiday Collection and Spring-Summer collection for 2013. Inspired by classic OPM music, MINT presents a special line of shirts printed with the album covers of timeless OPM artists that include Tito Vic & Joey, Pilita Corales, Juan Dela Cruz, Rico J. Puno, Cinderella, Hagibis, and VST & Co. Mint’s special line designed by renowned local designer Pepsi Herrera is also one of the highlights at the show. Its pieces are casual with a tailored appeal that radiates sophistication.

Manila’s sexiest Sam Pinto, matinee idol Xian Lim, and today’s most sought after leading man Gerald Anderson rock the runway as MINT’s newest endorsers.

A presentation of true Filipino fashion, MINT celebrates 10 years of style as they open the Philippine Fashion Week with their latest designs.
  
Mint continues to take over Philippine fashion as they venture into franchising. For inquiries email franchise@mint.com.ph

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