Monday, February 11, 2013

FILA Polo Cup 2013

“Bem vindo!”“Welcome!”

There’s no more appropriate greeting on the lips of Fila fans this year as they salute 2013 with the much anticipated annual Fila Polo Cup, this edition was more colourful than ever because of its unique theme: Brazilian Carnival!

The Fila Polo Cup 2013 happened last February 10 at The Manila Polo Club at Forbes Park, with the Low Goal game that started at 2:00pm, the High Goal game at 4:00pm, and the festivities at 6:00pm with more glitz than ever before.  Hosting duties was in the capable hands of Brazil-born actor and FILA endorser Fabio Ide, with entertainment provided by Guarana, the Escola de Samba de Manila Dancers, the Maracuja Dancers, and Talentadong Pinoy Hall-of-Famer Astroboy.

Many of Manila’s finest graced the event, including Fabio’s fellow FILA endorsers Georgina Wilson, Borgy Manotoc, Tim Yap, and FILA’s first couple, the ever gorgeous president and CEO of FILA Philippines Cris Albert, and husband and company chairman Butch Albert who also happens to be celebrating his birthday on this month of hearts.

The entertainment has been especially prepared to bring the concept to its full.  Guarana is the country’s leading proponent of traditional and authentic Bossa Nova and Samba.  The Escola de Samba de Manila, founded by the same minds behind Guarana, has taken unto itself the task of bringing Brazilian Carnival to the event with their bright, festive colors and infectious, pulsating rhythms.  

The Brazilian Carnival theme was perfect welcome for FILA’s bigger direction in 2013, a new era for the brand that features innovation while still taking its cues from a rich and storied past.  FILA is the oldest and wisest of the brands, and throughout its history, it has stayed true to boldness, color, and design.   

Fila shops are located at the following branches:  SM Mall of Asia, SM Megamall, SM Cebu, Ayala Malls Glorietta, Ayala Malls Trinoma,  Ayala Malls Pavilion, Ayala Malls Market! Market!,  Ayala Malls Cebu, Ayala Malls Marquee Pampanga, Robinsons Galleria, Robinsons Ermita, Robinsons Cebu, Robinsons Iloilo, Robinsons Bacolod, Robinsons Lipa, Robinsons Metroeast, Robinsons Dumaguete, Robinsons Tacloban, Robinsons General Santos, Robinsons Ilocos Norte, Limketkai Cagayan de Oro, Island City Mall Bohol, Festival Mall Alabang, Ever Commonwealth, Ever Cainta, D’Mall Boracay,  Gaisano Capital Tacloban, Gaisano Capital Ormoc, Gaisano Capital Kalibo,  NCC Mall Davao,  NCC Mall Tagum, LCC Legazpi

For more information about Fila, log on to www.fila.ph

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