P&G Beauty welcomed a well-loved beauty brand to the Philippines during an exclusive event held at Opus Restobar. Guests were invited to discover the new scents of attraction led by P&G Beauty Ambassador Daphne Oseña-Paez. As a scent expert herself with her own perfume line, Daphne guided guests through a sensorial experience of vanilla, grapefruit and rose scents before revealing the iconic brand behind the new scents of attraction.
“Scents can have different effects on women who wear it and on men who encounter it on a woman,” shared Daphne. For example, vanilla reminds people of happy childhood memories, resulting in the scent’s calming effect. Grapefruit is bright and refreshing, which helps to positively impact energy level. Rose is a very feminine scent that will enhance a romantic mood. Whatever scent you choose, Daphne promised, “Scents make women feel more beautiful and confident.” Host and Mr. World-Philippines 2012 Andrew Wolff added, “And nothing is more attractive than a woman with confidence!” Whether it’s having the confidence to leave a lasting impression on a handsome guy like Andrew or to pursue your dreams like co-host Ms. World-Philippines 2011 Gwen Ruias, P&G Beauty surprised guests to reveal the iconic brand that will help Filipinas feel more confident and even more beautiful with its exciting new scents – the new Camay.
First introduced in 1926 as a "white, pure soap for women," Camay eventually became known as “the soap for beautiful women." All around the world, Camay empowered women with confidence and promised them that with every bath “you will captivate him with this fragrance.” Through the years, Camay celebrated beautiful women through its search for Camay Girls, all of whom had the power to leave a lasting impression on everyone they met. One such woman is Camay girl, former beauty queen and current TV show host Sabrina Artadi who said, “Camay lets you feel that radiant feeling of soft skin. I’m very happy that more young and beautiful Camay girls will get to experience Camay.”
Mr. Raffy Fajardo, Marketing Director of Procter & Gamble Philippines, shared, “The modern Camay girl is a beautiful and confident woman who loves romance. Filipinas, like many women around the world, want to be the one he’ll never forget.” Understanding the effect of scent and attraction, P&G Beauty, the largest manufacturer of fine fragrances in the world, applied its scent expertise to create new scents for a brand that stands for making women look and feel even more beautiful. Raffy added, “We are very excited to introduce the all new Camay and the next Camay girl to Filipinas this January.” New Camay with alluring scents like Crème Vanilla, Dynamique Grapefruit and Romantique Rose promises to give a new generation of Camay girls soft, scented skin that will leave him wanting more. That’s Camay attraction.
Dynamique Grapefruit. Capturing the refreshing scent of nature, this variant will brighten the day ahead with the scent of pink grapefruit and white floral accents. Feel even more beautiful with skin given a sweet boost from this vibrant scent.
Romantique Rose. This variant reflects being feminine with a flirty edge. Indulge in heavenly scent inspired by a classic Rose de Bagatelle. Ignite a sense for love and romance with this feminine and floral scent that provides sensual, touchable skin.
Crème Vanilla. Redefining luxury, this particular variant puts together the indulgent scent of vanilla with lavish white lilies, creamy coconut and a touch of orchid. Enjoy a light and calming pampering experience with this delicious scent.
With 3 exciting new scents to choose from, it’s never been easier to get soft, scented skin that will leave him wanting more. Experience all new Camay Attraction starting January 1, 2013!
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