Rexona Run 2012 Surpass Yourself

        Get ready to outrun yourself at the Rexona Run 2012 happening on August 12 at the SM Mall of Asia grounds.  A part of the Runrio Series, this year’s edition is bigger, with a new category, more prizes and exciting features that will bring running to a higher level.

Registration is ongoing until July 29 at Riovana stores in Bonifacio Global City and Katipunan, and Toby’s branches in Trinoma and SM Mall of Asia.  Online registrations are also accepted at www.runrio.com from now until 12 midnight of July 22.

Runners can choose to take part in the 5K, 21K Solo or, for the first time ever, the 21K Relay race category.  The top 3 finishers in the 21K Solo take home Php 7,000, 5,500, and 4,000; while Php 5,000, 4,000, and 3,000 will be awarded to each member of the top finishers in the 21K Relay division.  Finally, the top three finishers in the 5K category bring home Php 4,000 for first, 3,000 for second and 2,000 for third.

       Adding excitement to the event is Rexona’s challenge for runners to beat the “industry standard,” wherein commemorative key chains will be given to finishers who end the race on or before the recommended finishing time.  To qualify, 5K runners must cross the finish line on or before 6:20am, 30 minutes from gun start and all 21K runners need to finish on or before 7:00am, 2 hours after gun start.

       To ensure that each participant keeps within their target finishing time, pacers shall be deployed for each race category.

To help runners train and commit to a faster finishing time, Rexona Run 2012 has created the Rexona Run Outrun Yourself App, which can be downloaded for free via the Rexona Men Facebook page.  The app helps runners set a target time for the category to be run courtesy of a running playlist and an occasional voice over as their time check, which they can listen to while training.  During the actual run, the app can also be used to help runners set their pace.

Rexona will also encourage participants to be responsible runners by keeping race routes trash-free by placing trash bins in strategic locations for proper disposal of water bottles, sponges and other trash.  This ensures a cleaner race route now and in succeeding editions of Rexona Run.

For more details, check out the Rexona Men Facebook page, visit www. runrio.com or call/text the race hotline at +63927-347-7700 (Globe), +63929-717-8164 (Smart) or +632-887-6194 .

FILA Runs for School Rooms

Education is indeed a right of every child. We’re all challenged to take part in solving our nation’s greater woes. Heeding to the call of the times, FILA and Athletes in Action (AIA) join forces to bring the biggest advocacy run to help raise funds for the rehabilitation of classrooms in Iligan city, which were badly hit by Typhoon Sendong back in 2011. 

With 15,000 runners who have signed up to date, the Schools Run for School Rooms (SRSR) marathon will be gathering student-runners from major colleges and universities, to bring a glimmer of hope to Iligan city, where eager students have to do with makeshift classrooms as the school year starts. 

Since 1911, FILA traces its roots from Biella, a province set at the foot of the Italian Alps. Unbeknownst to many, this small town brand is big on corporate social responsibility. At the recently concluded 2012 FILA Polo Cup, project “500 for 500” was launched by FILA President Butch Albert to help Typhoon Sendong victims once again by donating 500 pesos to 500 families for every purchase of Skele-Toes. 

Skele-Toes is FILA’s latest line of revolutionary active footwear that is fast raising many eyebrows and causing the curious to utter #whattheheckisthat? For us at FILA, it’s simply a shoe that changes the game. Rock at the gym or at the party, Skele-Toes is just about the only shoe that fits – and Tim, Georgina, and Borgy all agree!

Not ready to rock the boat just yet? Then you’ll love FILA’s newest line of running shoes, Swerve and Flow. FILA Swerve boasts of a Dynamic Landing System through a lightweight foam at the midsole and V3 techonology inserts at the heel. This gives you the proper support that you need in every step, without compromising style and design. 

FILA Flow is perfect for the outdoor dweller with its heavy duty outsole, making every shock and bump a breeze. This one will surely go with you to countless victories and finishes. 

Whether you prefer a classic or a rocking pair of rubbershoes, it’s high time to give your tiresome trainers a break and take the Skele-Toes, Swerve, or Flow out for a spin. With your purchase of a pair of Skele-Toes and participation at the SRSR marathon, it’s definitely more fun to help with FILA!

Tickets and registration forms are available at SM Ticketnet outlets (https://www.smtickets.com/event/view/776).  

Singlets and race bibs can be claimed at Fila Stores in Metro Manila. 

For exclusive updates, follow Fila on Twitter (@filamanila) or be a fan on Facebook (FILAPhilippines).

Buy Generics at Watsons Pharmacy

We, Filipinos are very much concern of ourselves and our families. We wanted to have good and stable jobs  as well as having precious time for family members especially those who have kids.  On top of these things, we value our health because we need to spend more time with our loved ones and enjoy activities with friends. Thus, there are lots of medicines and supplements that are available in the market and yet few could say that they comply to regular health medications. It is a sad reality though that for most people, health management here in the Philippines is expensive. This leads to rampant self medication, non-compliance to treatment, and medical consultation only when symptoms of ailments are already unbearable.

Watsons Philippines answered this problem about prices of health medicines. Just recently, Watsons launches the Buy Generics and Save advocacy that will ensure consumers are educated to know the difference between trusted and questionable generics. Part of this campaign is making it easier for customers to look for the generic counterpart of their branded medications. Starting June, Watsons will bring together all its generic offers in a special, highly visible Buy Generics counter inside the pharmacy. The new health section will carry the Watsons Compliance Packs (for chronic and acute diseases), Watsons Health Packs (for common ailments like headache, stomach ace, allergy, etc) and a wide range of generic products only from trusted manufacturers like Unilab, Ritemed, Pharex and others. This will provide more options to customers on top of the branded products available.

In recent years, generic medicines which are priced cheaper than the leading brands have been presented as a solution to this concern. However, it is very much common that people are not yet comfortable in switching to generic drugs because of some bad reputation in the past related to questionable efficacy and poor quality. To overcome these challenges, Watsons exerted utmost effort to look for the right pharmaceutical partners and bring together quality generic medicines in the market. This is consistent with its mission of inspiring people to live beautifully and healthily and its aim to provide added value to its shoppers in managing their health.

The first step is educating the consumers about generic drugs. Can we really trust all generic products? Watsons narrowed down 3 simple criteria as a standard:

1. Manufactured by a trusted pharmaceutical company

1. FDA approved

1. Sold by a reputable pharmacy retailer

 Watsons only carries generic medicines that satisfy the stated criteria above.  

Ipanema takes Go-Getters to the Urban Jungle

The world-renowned Brazilian flip-flop brand, IPANEMA took style animals to an unforgettable experience out in the wild when it transformed the Bonifacio High Street into a mystical urban jungle where IPANEMA’s sassy new collection was paraded.

The IPANEMA Urban Jungle Runway Show was a night of fun and true enchantment; a sheer moment to captivate the Metro’s style stars through fresh, animated pieces that capture that jovial spirit unique to the IPANEMA brand. True to the happy and exotic vibe of the beaches of Brazil the brand has been known for since it has established itself back in 1971, the IPANEMA designs featured a refreshingly distinct mix of bright colors adorning striking and bold prints as well as vibrant and unique design patterns.

The runway event witnessed the gathering of fiercest go-getters of the land. Popular celebrities and top models in the name of Enchong Dee, Phoemela Baranda, Ornussa Cadness, Mia Ayesa, Peter Norrdell, among others, graced the occasion and spiced up the night channeling their inner fashion animals. No other moment seemed more apt as the night was dedicated to unraveling the fabulous “fauna” of new IPANEMA flipflop styles through a numinous, story-telling fashion show featuring jungle creatures that embody the diverse tastes and characters of today’s stylistas.

What exactly unfolded during the roaring runway show? A jamboree of mystical animals which included the playful and graceful dolphin; the sleek and agile “Jacob” of the land: the wolf. Also making his regal presence felt was the king of the jungle, lion with its powerful and intimidating stance. Completing the fashion soiree was the vibrant and sophisticated peacock; the soaring eagle with its potent sexual energy; the meek and mild gazelle that represents those with laid back taste; the sexy and imperial snake; the eye-catching ostrich; the zebra which dons its uniqueness in every possible way; and the funny and quirky caterpillar, which transformed into a glamorous butterfly as its fellow animals strutted their way into the urban jungle, a place where there is boundless freedom to express one’s definitive flair and need for comfort. Indeed, it was a runway spectacle like no other.

The Urban Jungle Fashion Show is IPANEMA’s way of celebrating unique individuals who take on everyday determined to conquer the world and stand out. It’s a toast to go-getters who own their unique style and never compromise on getting what they truly desire.

IPANEMA has truly been a bastion for flipflops not only in Brazil, but around the globe as well. Its long history speaks not only of reliability and high quality performance and service, but of innovation, and continuous improvements in styles and designs as well.  These fab sandals pride themselves with the supreme ease and comfort they provide to every foot with soles that are sublimely soft and perfectly padded.

With this exciting event marking a new era in the brand’s history, we are invited to make our fashionable mark at the urban jungle and spoil our sole with IPANEMA.

For more information, visit the IPANEMA Philippines official Facebook fan page (www.facebook.com/IpanemaPhilippines).

PLDT Telpad Brings Joys of Learning with TelMeHow

Just recently, PLDT Telpad introduced their latest app via a television commercial featuring a teenage daughter whipping up a surprise French-themed dinner for her parents with a heaping of her newly-learned basic French vocabulary. As it turns out, she accessed TelMeHow’s cooking and language apps to help her accomplish the tasks. The commercial also shows how the daughter used the Telpad to create a slideshow of photos recapturing highlights of her parents’ relationship, adding spark to an otherwise humdrum date night for mom and dad.

 

TelMeHow is an app exclusive to PLDT Telpad subscribers which allows them to discover new interests and skills. It is a host of diverse categories including cooking, fashion, first aid, travel, photography, language, music, sports, and fitness, among others. Each category is further divided into episodes which feature vivid and engaging how-to videos complete with audio, images and detailed supplementary content.

The TelMeHow app has an interactive graphic interface so users can access information with ease. With the launch of the TelMeHow app, the Telpad, dubbed as tomorrow’s landline for today’s home, adds “educational” to its portfolio of features.  

Telpad plans, which start at P1,849, Internet speed, include landline service (unlimited local calls) and high-speed connectivity at 1.5 mbps supported by PLDT myDSL. This reliable connection allows users to enjoy uninterrupted online video streaming or choose from more than 450,000 applications available for download on Google Play (formerly known as Android Market).

The sleek, new S7 Slim unit powered by Android™ Froyo 2.2 also comes with 8GB internal memory and 512 MB RAM which can be augmented by a 32 GB SD card for additional storage. Whether it’s a playlist of your family’s favorite songs or a digital photo album of your most recent vacation, the upgraded Telpad is the ideal multimedia companion. Users can also plug the Telpad to an HD television screen for larger scale viewing via its micro HDMI port.

This latest version of the Telpad is also equipped with a 0.3-megapixel front and a 3 MP rear camera for still shots, video capture and video conferencing.

 

Find out more about PLDT’s revolutionary tablet landline at http://www.PLDTTelpad.com/. Existing Telpad subscribers can also download the TelMeHow app for free from the website.

SURF BOUND BALI THIS SUMMER

Aloha Boardsports, the premier retailer of the world’s top surf brands, is looking to send two people for a paid three-day getaway with Surf Bound: Bali. 


Hailed as one of Asia’s top surf destinations, Bali is often on the itinerary of every surfing enthusiast worldwide, such as Taj Burrow. Its famous surf spots include Padang Padang, Kuta Reef, and Canggu, to name a few. 


Purchase any items worth Php2,000 and have the chance to enjoy the sun, sand and surf in Bali . The lucky winner will receive an all-expenses paid surf trip for two, inclusive of airfare courtesy of Air Asia, accommodations, and products from RVCA, Billabong, Dakine, Von Zipper and Sony.


Aside from getting products from Aloha Boardsports and Billabong, the grand prize winner of Surf Bound: Bali will also be able to document their trip with Sony’s A65 DSLR camera, and another special winner will bring home a Sony NEX-5N.

Aloha Boardsports outlets are located in Rockwell Center, SM Megamall and SM Mall of Asia.

Living Wellness with Robinsons

Robinsons Supermarket has embarked on a full-year, holistic campaign entitled Living Wellness. The campaign allows people to experience a better, well-rounded lifestyle and, at the same time, share wellness to the community.  

The Living Wellness campaign, which includes Living in Beauty, Living a Happy Home and Living Good Food, aims to teach consumers how to bring out wellness in their everyday lives through education via in-store experiences in different Robinsons supermarkets nationwide.

Living in Beauty sends the essential message that being beautiful is not just about the physical appearance. It is about taking care of oneself and having a positive outlook. Living a Happy Home promotes wellness at home. It means giving the best to the family beyond a clean house, fresh clothes and spotless dishes.

Living Good Food explains how to be healthy by eating the right food and having a balanced diet. And Living Happiness is finding happiness not just in the grand gestures and memorable events that mark your life, but also in the simple everyday moments you share with your loved ones.

To encourage more shoppers to start living in wellness, Living Wellness products will be offered in Robinson’s Supermarket throughout the year. Featured products will be identified through the Living Wellness Tags and these great deals will be offered with discounts and freebies.

The campaign will also include a full year in-store road show that will allow shoppers to experience Wellness. Games, Promos, and other educational activities featuring beauty advisers, nutritionists, and other lifestyle experts will be going around the different stores to entertain and educate our shoppers.

  

Finally, believing that wellness is something everybody deserves, Robinsons extends its commitment to the less fortunate through a partnership with World Vision, through the Living Wellness Caravan. This will help World Vision’s Ebenezer community build good habits that are crucial in the well-being of the individual.

The Living Wellness Caravan is a behavioral change educational campaign that includes on-ground educational modules, take-home educational pamphlets and continued education through the community leaders. This will teach Robinsons’ current 50 scholars and their families all about how to Live Wellness in everyday life, and they will learn about basic but important habits on personal care, maintaining a clean and happy home, and cooking nutritious food.

Shoppers can join in on the cause through the Sharing Wellness Booth. The booth allows shoppers to learn about the caravan and our sponsored children and even contribute to the project themselves through small donations in the coinbank. They can even sponsor a child! Every child sponsored will not only get an educational sponsorship, but will also be included in the Living Wellness caravan.

Also, the Lunchbox of Hope comes back bigger and better this May. Every purchase of selected Lunchbox allows shoppers to automatically donate to the Living Wellness Caravan and get free premium items at the same time. Donate P10 and get a free lunchbox with every Lady’s Choice 700ML purchase, donate P5 and get a free lunchbox with every Lady’s Choice 470ML purchase and donate P2 and get a free tumbler with every Lipton Iced Tea 500G purchase. What’s more, each purchase of any of the packs below gives you the chance to win one of 3 educational scholarships yourself, worth P30,000!

The Living Wellness campaign kicked off  through the Living Wellness in Summer Promo. Every purchase of the Living Wellness in Summer “for him” or “for her” pack, gives shoppers the chance to win 1 of the following: 15,000 Robinsons GCs, 5 Blackberry Curve 8250, 1 Macbook Air or 1 Honda City!

Indeed, Robinson’s Supermarket shoppers are in for a holistic Wellness experience this year! With the Living Wellness campaign, finding happiness in daily routines, and living and sharing wellness will now be easier and within reach.

SAMSUNG ULTRABOOK LAUNCHED

Samsung Electronics Philippines Corporation (SEPCO) recently unveiled their first Ultrabook, the Series 5 ULTRA. The launch which was held at Privé Luxury Club in the Fort Strip was led by Samsung business unit Director for IT Eric Sulit, Samsung business adviser for IT, James Kwon together with and Intel marketing manager Randy Kanapi.

ULTRA of your Choice

The Samsung Series 5 Ultra is available in 13” and 14”. The 14” version pushes the envelope of computing performance with an Intel® Core™ i7-2637M processor, 6GB memory, 1TB of Hard with 16GB SSD ExpressCache™ system. The powerful processor works with the latest AMD Radeon™ HD 7550M graphics card. The result is a graphics performance that is 2.2 xs faster than the competitors. The Series 5 ULTRA is able to do a blazing fast cold boot in just 20 seconds. It will wake from sleep in 2 seconds. Web browsing is twice as fast as the previous generation notebook PCs. It is currently the only utlrabook with an integrated Optical Disc Drive. In terms of connectivity, the 14” model offers full-size HDMI, VGA, two USB 3.0, one USB 2.0, 4-in-1 multi SD card slot, Ethernet and webcam. All of this comes in an ULTRA Light package of 1.84kg and a thickness of 20.9mm.

For even better mobility, the Series 5 ULTRA 13” is just 14~17.6mm thin and 1.38kg light. The Intel® Core™ i5 processor, 4GB memory, 500GB storage and 16GB SSD ExpressCache™ ensures that performance is not compromised. To offer maximum connection to other devices, the 13 inch model also carries full-size HDMI and a VGA dongle to connect to new TVs and legacy projectors. Data connectivity is enhanced with a USB 3.0, two USB 2.0 ports, 4-in-1 multi SD card slot, Ethernet and webcam.

Both models carry Samsung’s superior LCD technology with 300nit HD LED SuperBright screen, Image Enhancer technology and anti-reflective screen, enabling consumers an ultra viewing experience even in bright sunlight.

The performance has been further enhanced by the extended battery life. The Samsung Series 5 ULTRA delivers up to 6.4 hours of battery life on a single charge, to make sure users enjoy the ultra features throughout the day. The Samsung Battery Life Plus is a true anti-aging battery technology which keeps 80 percent of the cell’s original capacity in a life cycle lasting up to 1,500 charging cycles or three years. This ensures that the battery can last up to five times longer than other notebooks.

During the event, guests were encouraged to write down their answers to the question, “How do you make yourself ULTRA?” and stick it on the opportunity wall. Dee Jae Pa’este’s live graphic exhibition using the Series 5 also kept the guests entertained throughout the night.

During the launch, Samsung also introduced its ULTRA Icons who are achievers and entrepreneurs that embody self-empowerment. These individuals share the same attributes to the Series 5; by grabbing all opportunities and being the best that you can be. The ULTRA Icons: Juliet Herrera of Serenitea, Alfie Sy of Cash Cash Pinoy and Eugenio Gonzalez of Quick Delivery were each awarded with a Samsung Series 5 Ultrabook in recognition for their revolutionary ideas in the Philippine business.

“With the Samsung and Intel partnership we can jumpstart the adoption of Ultrabooks™. Our findings strongly indicate that consumers demand more than just thin and light devices; they also want higher levels of performance, bigger storage and longer battery life. The Samsung Series 5 ULTRA will be the first to answer these needs,” said Eric Sulit, business unit director for IT at SEPCO.

PINOY HEROES AWARDED BY TOBLERONE

What makes a hero?

It was Superman legend, Christopher Reeve, who once said that a hero is any individual who finds the strength to persevere and endure in spite of overwhelming obstacles. Such is the 11 million Filipinos overseas, who have left home to work and bring honor, not just for family but also for the nation as a whole.

With this reason, Toblerone, the “thank you” chocolate is making it its mission to recognize the efforts of these modern day Filipino heroes through the Thank You Global Pinoy Awards Night.

“Inspired by the “pasalubong” homecoming tradition associated with Toblerone and in continuing its goal to revive the art of saying “thank you” among Filipinos, the brand is focusing its lens to the millions of Filipinos overseas who deserved to be thanked,” says Jaya Singh, Region Director, Middle East and Asia Pacific, Kraft Foods World Travel Retail.

The Thank You Global Pinoy Awards is an initiative that sought to search for the most outstanding global Filipino workers who deserve our gratitude. It is led by the Commission on Filipinos Overseas—the government agency tasked to promote and uphold the interests of Filipino emigrants and permanent residents abroad, and Toblerone as the key proponent of Thank You Day in 2007.

The “thank you” chocolate also provided other outlets to show our gratitude, including the Thank You Global Pinoy website, which served as an online venue for Filipinos to thank their nominated Global Pinoy; and also the Special Rewards Passport distributed in Duty Free and NAIA terminals in Paranaque that gave balikbayans perks and incentives to partner establishments like Krispy Kreme, Red Box, The Coffee Bean and Tea Leaf, Folded and Hung, David’s Salon, Wade, Jelly Bean, Abenson, Maribago Hotel and Spa, and Island Cove Hotel and Resorts.

“In its tradition of being the “thank you” and “pasalubong” chocolate of our overseas Filipinos, Toblerone has initiated this project in order to give back. We hope that in our own way, we can give these outstanding Global Pinoys the sweet “thank you” they deserve,” ends Singh.

THE TEN ULTIMATE GLOBAL PINOY HEROES

Dennis Laforteza

He landed the job to be the head chef at the white house not only for President Obama but also for the previous President George Bush, which is such an honor not just for himself but also for our country.

 Ryan Tamayo

He works in areas with constant threats of danger and bombings. Despite the situation he faced just to work abroad, he remained there to work hard and provide for himself and support his family. He was even given a diploma because his employers acknowledged his hard work and perseverance. Even though he has a wife already, he continues to support his family as he is the eldest child and even made his siblings go to school.

 Wilfredo Garing

He repairs vehicles from ordinary to luxury such as BMW, Porsche, and Mercedes-Benz. We acknowledge that his job is tedious, and we are very thankful for him supporting his family in the Philippines. He was able to give honor to our country also when he won in the Auto Denter competition held in Japan.

 William Catanghal

He teaches his kids that to be of service and of help to other people must be a priority. Willingly, he extends his arms to others when he knows he can do something for them, how little it may be, as long as he knows he can do something, he will do it.

Willy Carpio

He contributed, lead, and at times, spearheaded various projects under Filipino Club-Bahrain, Gawad-Kalinga, Knights of Rizal, Legion of Mary, International Toastmasters Club that benefited Pinoys in Bahrain and at home i.e. providing reliefs to typhoon Ondoy victims, donating KTVs to Bulacan schools, raising funds to provide homes to the less fortunate, providing training competition to encourage pinoy youths improve in public speaking etc.

 Francis Padua Papica

He is an attorney in San Francisco, California and an alumni from a school in the Bicol region. Since he was young, he was already an achiever. He made a foundation, Frances Papica Padua Foundation, helping young Bicolanos to study. He gave out scholarships, books, and generally helps schools and people around the Bicol region in the hopes of giving them better lives in the future. He also gives out seminars for leadership.

 Julie Ann Ting

She received the Nightingale Award during her graduation, which is given only to the most outstanding student in her batch. For the past 3 years she's been in Singapore, she was also able to support several NGO nursing homes in her local community by providing clothes, food, and also making special events more memorable like Christmas.

 Levi San Pedro

He's a Filipino working in a land with a completely different culture and race, he can also be successful because right now, he and his wife now owns a nursing facility that are both accredited by the Medicare and Medicaid services. Also, his kids continue to receive several recognition both in academics and extra-curricular activities, which also proves that he's able to raise his kids well.

 Rainer Nirza Pabuna

He is a co-founder of an organization called Happy Fish Kids. Despite his work abroad, he still manages to find time to think and organize fund raising activities for the organization and promote the organization’s cause online so that people will donate and help out the kids in need.

Reynaldo Lachica

He motivates, inspires, and recognizes  elementary and high school honor graduating  students by sponsoring the Annual Ulirang Kabataan Awards (M.A. Roxas High School and Bagong Barangay Elementary School ) in Paco and Pandacan, Manila. On November 26, 2010, he was awarded as the Alaxan FR/ DOLE 2010 Search for Toughest Jobs Philippines Grand Prize Winner. He donated half of the prize money to the M. A. Roxas High School Science Department (in Paco, Manila) for their student research program.

YAHOO! CELEBRATES REAL WOMEN, REAL ANSWERS WITH YAHOO! SHE

In line with International Women’s Day on March 8, Yahoo!, the premier digital media company, launched Yahoo! She - a one-stop online destination that will offer "Real Women; Real Answers".

To celebrate the launch of its very first lifestyle property and lend its support towards creating a nurturing environment for women, Yahoo! Philippines held an exclusive talk show with three most influential Filipina women from various backgrounds.

Pia Magalona, a dedicated mother and a women’s health advocate; Patricia Hizon, TV host and co-founder of non-profit organisation for the needy, Everyday is Your Birthday Foundation; and author Desserts Come First blog and reading advocate Lori Baltazar chatted candidly about some of the real issues that women in the Philippines face, offered insights into ‘what women want’, their strengths, weaknesses and pet peeves and addressed some of the burning questions asked across the board.

The discussion on topics ranging from health, beauty, relationships, career, parenting, fashion and health was led by host, make-up artist and personality development coach, Bianca Valerio who asked panellists to share their experiences and express their opinions on the issues, topics and concerns that Filipina women face, mirroring the nurturing and supportive environment which Yahoo! She aims to deliver online.

Targeted at 18-34 year olds, Yahoo! She offers a wide variety of online content that will resonate with every age and every stage of women’s lives to help them stay on top of things and make their daily lives manageable and more productive.

The Philippines’ version of Yahoo! Shine# offers a combination of original and syndicated content from some of the top lifestyle publications such as Cosmopolitan, Lovefood, Grazia, Juice, Investopedia and Forbes; independent bloggers and expert columns by Dr. Diana Sarmiento (for Health & Wellness), Oliva Yao (for Parenting & Relationships), Erica Paredes (for Fashion & Beauty), Chinggay Labrador (for Home & Organizing), Angel Rivero (for Health); polls and surveys; advertiser sponsored content and promos on topics ranging from  beauty, skincare, healthy eating, exercise and diets, maintaining work-life balance and getting organized.

To be a part of Yahoo! She experience, log on to http://ph.she.yahoo.com/.

Switch, Save & Splurge

In life, something’s always got to give. But not when we have good brand choices. Often times, to be able to satisfy our individual shopping cravings, we need to scrimp on a few things (without sacrificing quality, of course) in order to splurge on those that are at the top of our must-have list. Problem is, we are always left with something to sacrifice. Not when we are wise women though!

Good enough there is Watsons Your Personal Care Store that will help us out with this retail dilemma via a simple shopping strategy- switch and save! Watsons new Switch & Save campaign is the beginning of a shopping revolution. Its message is loud and clear: switch to Watsons Label and save so we can splurge on the things we love most. With a vast offering of in-house top-grade products that are significantly cheaper than their expensive branded counter-parts, and a trusted name synonymous to quality and affordability, Watsons buries all our shopping woes with this new solution.

Watsons Label products ensure that we can hoard and replenish our personal care essentials and beauty products at our convenience. What’s more, most of its products are imported and offer fantastic deal-- buy 1 take 1, discounted, bundled in threes-- ensuring we are getting the most bangs for our bucks.

At the forefront of the Watsons Switch & Save campaign are four of Manila’s brightest personalities who are themselves avid Watsons shoppers. Each multi-hyphenate knows how to live life to the fullest and truly understands the value of switching and saving.

The effervescent socialite-columnist-interior designer Tessa Prieto-Valdes leads the pack. She exclaims: “People ask me how I can afford to dress up fabulously all the time, like everyday is one big party. Simple. I have great and generous designer friends. And I also have good brand choices! I love Watsons Label because it takes care of my basic needs. I’m already saving there so I can really splurge on the things that I love most! It makes me look good, feel great, have fun!”

The divine model-entrepreneur-blogger Divine Lee follows suit. “Those day-to-day items that we use up quickly shouldn’t put a strain on our wallets. How can you say no to a Watsons Label product that’s imported and most of the time, on Buy 1 take 1? Such a divine deal! Winner!”

Host-teacher-blogger Patty Laurel shares, “Watsons has been my go-to store for all my health and beauty products, not only here in the Philippines but even in Hong Kong or wherever I travel. So when Watsons introduced their in-house products I tried it out. I was happy to find out that not only were they significantly cheaper, they proved to be of top-grade quality too. It was so easy for me to make the change! I’ve been switching and saving ever since. Now I buy Watsons Label facial tissues, hand wash, facial wipes, and even vitamins! Now I’m able to save more on my basic everyday needs, which means I can splurge a bit more on my travels and food! Woohoo!”

Rounding up the foursome of savvy shoppers is model-actor Victor Basa. “Everyone knows how guys shop. We go inside a store and get what we want. We don’t like thinking too much about a purchase. Now, what else can you ask from a label that marries quality and affordability? It’s a no brainer. You need a shaver that’s not too expensive but glides smoothly on your skin, get Watsons Label. You need a mouthwash that does the job, choose Watsons Label. Need something? Check if they have a Watsons Label counterpart and you can never go wrong. Easy.”

Thanks to switching and saving, Tessa can indulge in her designer clothes and shoes, Divine can satisfy her penchant for gorgeous handbags, Victor can stay true to his love of gadgets, and Patty can quell her wanderlust and travel the world.

These smart shoppers are on board with this shopping revolution.

I am a smart Watsons shopper, too!