At the launch was Frank Cohen, SPI Group's Regional Director for Asia Pacific and according to him Stolichnaya or popularly known as "Stoli" is one of the most powerful vodkas in the global market. In Asia particularly in the Philippines, Stoli passes the sophistication of the legal drinkers in terms of the drinking and lifestyle habits, along with the evolving cocktail culture in the Philippine market.
"The sophistication of Stoli and the often association of vodka with lifestyle activities such as art, music, fashion, and also with celebrities, make the drink appealing to then "elite" consumers.", says Cohen.
What a novice vodka drinker should look at in order to determine the vodka's quality is through experimenting different vodka shots. From there, one can taste the difference in quality. Check out the latest Stolichnaya premium products that you can purchase at Ralph's Winess and Spirits stores.
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